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11 Pages • Essays / Projects • Year: Pre-2021
The purpose of this report is to analyse the relevance between Maslow’s hierarchy of needs and Aesop Parsley Seed Anti-Oxidant Serum. It also estimates how well this product captures the needs of consumers. The results reveal that Aesop Parsley Seed Anti-Oxidant Serum effectively fulfils the needs of love and belongings, needs of self-esteem as well as self-actualization. Satisfying the needs of consumers, this serum distinguish itself from other products. This report aims to briefly represent Maslow's hierarchy of needs, assess the relevance of the theory and Aesop Parsley Seed Anti-Oxidant Serum as well as apply the theory to this specific product. By using Maslow’s theory to understand the underlying motive of consumers for purchasing, the evaluation of how the product captures the needs of consumers will be presented. Marketing and promotions of the product will be addressed. Meanwhile, shortness of the product will be obviously emerged and the recommendations for the product will be easily produced.
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