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MKC1200 Marketing Summary

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This is a comprehensive week-by-week summary of each relevant chapter in the textbook for MKC1200.

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73 Pages Complete Study Notes > 2 Years old
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5 Ex Credits


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Topics this document covers:
Technology Law Labor Business Marketing Human Interest Social Issues Entertainment Disaster Health Direct marketing Internet marketing Integrated Marketing Communications Pricing Environment Positioning Consumer behaviour Product differentiation Product marketing Customer Market segmentation
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Technology Law Labor Business Marketing Human Interest Social Issues Entertainment Disaster Health Direct marketing Internet marketing Integrated Marketing Communications Pricing Environment Positioning Consumer behaviour Product differentiation Product marketing Customer Market segmentation
Sample Text:
- The role of marketing has one central theme- to create customer value that is superior to the alternatives available while creating value for the business. The information age has changed how we live and how marketing is performed. - Marketing has changed because of tech. We buy stuff from online stores rather than brick or mortar stores. - Time – we want everything now and fast. Customer expectations have grown. - Customers value requested communications rather than unsought communication. - Changes have kept coming due to IT. The marketing challenge is understanding how customer and business value can be retained in this context. Marketing defined - Marketing is an organizational function and a set of processes or creating, communicating and delivering value to customers ...
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