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Marketing Notes Business Studies

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Marketing notes for year 12 HSC business studies,Different Case studies are included for different points.

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31 Pages Partial Study Notes > 2 Years old
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Topics this document covers:
Marketing Economy Food marketing Target market Customer experience Relationship marketing Pricing Customer Market segmentation Target audience Marketing ethics
This is a Partial Set of Study Notes

Partial Study Notes typically cover only single topics of a unit of study or do not cover multiple topics in significant detail. They are generally less than 20 pages in length.

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Topics this document covers:
Marketing Economy Food marketing Target market Customer experience Relationship marketing Pricing Customer Market segmentation Target audience Marketing ethics
Sample Text:
• Strategic role of marketing goods and services ➢ A common financial goal is profit maximisation. ➢ The strategic role of marketing is to change this goal into reality by developing and implementing a marketing plan. ➢ A marketing plan sets out a series of actions or strategies that can be used to attain greater sales, and in so doing be able to achieve this financial goal. ➢ The strategic marketing process involves the planning, pricing, promoting and distributing of a product or service. The Marketing Plan In a marketing plan, the business needs to be able to identify: 1) Where the market is 2) Who will buy the product 3) Why they will buy the product 4) How often they will buy the product ➢ A successful business develops a marketing plan based on c...
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