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Marketing Notes

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current year 12 student using own business studies notes. in depth case studies and definitions for marketing topic

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21 Pages Complete Study Notes 1-2 Years old
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5 Ex Credits


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Topics this document covers:
Marketing Economy Market economics) Product management Market segmentation Relationship marketing Target market Pricing strategies Pricing Customer relationship management Sales promotion Sales
This is a Complete Set of Study Notes

Complete Study Notes typically cover at least half a semester’s content or several topics in greater depth. They are typically greater than 20 pages in length and go into more detail when covering topics.

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Topics this document covers:
Marketing Economy Market economics) Product management Market segmentation Relationship marketing Target market Pricing strategies Pricing Customer relationship management Sales promotion Sales
Sample Text:
ANSWER EXAMPLE: The key goal of any business, whether a goods or services provider, is to maximise profits. As a result, the strategic goal of any business is to turn this goal, of maximising profits, into reality. This can be achieved by an effectively implemented marketing plan. For example Coca Cola through it effective marketing plan was able to successfully achieve its strategic role by maximising profits and making this goal a reality for its owners. Interdependence with other key business functions: • The marketing concept states that all key business functions are involved in satisf...
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