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Document Details

Essay / Project

Business Studies McDonalds Marketing Plan
Page 1/7

Business Studies McDonalds Marketing Plan

Business Studies

7 Pages HSC - Higher School Certificate Year 12 Essay / Project Year: 2017

Syllabus dot points relating to all syllabus dot points for marketing Market research Market research refers to collecting information and customers tastes and preferences. McDonalds collects qualitative and quantitate data to gain a better understanding of their customers. A range of techniques such as interviews, focus groups, questionnaires and polls are used. “Project Discovery” was launched by McDonalds Australia in 2005. The product utilised qualitative research which included two hour one-on-one interviews with 35 people and the quantitive research involved telephone interviews with 2602 people across Australia. The result of this was the inclusion of percentage of recommended daily intake figures on packaging.

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