Business Studies Case Studies Operations and Marketing

Business Studies

2 Found helpful • 20 Pages • Complete Study Notes • Year: Pre-2021

Business Studies Case Studies Topic I: Operations Management Chapter 1: The Role of Operations A1: Apple • Cost Leadership: Apple has reduced its operations costs by forming partnerships with manufacturers such as Foxconn in China, also by developing lower cost models such as the iPhone 5c and continuing older models of the iPhone (4 & 4s) to target growing markets such as China and India. • Economies of Scale: Foxconn has achieved economics of scale by manufacturing on such a large scale. • Good/Service Differentiation: Apple offers a range of products such as Macs, iPhones, Apple Watches, iPads, iPods and Apple TV’s. All these products are

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Business Studies Case Studies Operations and Marketing