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Analyse How Globalisation Has Affected Marketing

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Globalisation has had a significant impact on marketing management as the removal of barriers of trade between nations allows for businesses to operate on an international scale with various economies around the world. Marketing management involves achieving business objectives through the combination of the marketing mix to attract potential customers and reiterate or remind previous customers of the product.

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Analyse How Globalisation Has Affected Marketing
Topics this document covers:
Marketing Business economics Market economics) Communication design Brand management Market segmentation Brand Graphic design Target market Pricing Advertising campaign Market
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Topics this document covers:
Marketing Business economics Market economics) Communication design Brand management Market segmentation Brand Graphic design Target market Pricing Advertising campaign Market
Sample Text:
Marketing management involves achieving business objectives through the combination of the marketing mix to attract potential customers and reiterate or remind previous customers of the product. Globalisation provides businesses with the opportunity to increase sales, further brand awareness and establish markets in new economies. This can be done through the businesses use of global branding, a standardised or customised approach, global pricing and the competitive positioning. These impacts have affected the way in which business structure their marketing plan and are essential in adapting to the ever-changing business environment to remain successful. Global Branding Globalisation has caused an increase in global ...
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