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9 Pages Essays / Projects Year: Pre-2021

Part A- The whole lamb industry 1. Discuss the importance of the producer having a knowledge and understanding of the interaction between the farm and the market for the final product. 2. Describe and compare the marketing/ selling options, for example Over the Hooks, available to the lamb producer and how management may impact on the choice of marketing option to target 3. Describe the ways in which the government may intervene in the marketing process. Explore two methods in some detail. E.g. live export PART B- SUPERMARKET 1. Examine the quality criteria and market specifications for the product. 2. Construct a diagram or flow-chart showing the typical steps in the marketing chain. Most parts will need some description. 3. Investigate the levels of production and market prices for this market over recent years. 4. Discuss the role of advertising and promotion in relation to this market 5. Identify and explain the types of problems that producers may face in meeting the market specifications for this particular market for lamb.


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