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Marketing Project Summary
3212HSL - Marketing and Sales for Tourism and Hotels
7 Pages • Essays / Projects • Year: Pre-2021
Your task in Part A: Conduct research and analysis using each of the abovementioned tools and recommended templates, thereby creating your first appendix items. Then write a summary report that introduces your organisation, its location and summarises the analyses sections of your appendix items. This summary should outline the current situation and highlight key implications to your organisation’s future. Part A should close by identifying a key marketing issue or opportunity facing your organisation, which becomes the objective of your marketing strategy addressed in Part B. Maximum word length: 750 words (excluding tables, figures and references). No executive summary is required.
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