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13 Pages • Essays / Projects • Year Uploaded: 2020 • Previously uploaded under: MKT307 - Social Marketing: Applying Marketing for Social Change
The objective of Assessment 1 Scoping Report is to develop a rounded understanding of your chosen social issue and of how the target audience (TA) perceives the social issue. That is, to harness a good understanding as to why they (the TA) are ‘doing’ the bad behaviour and to identify an engaging alternative behaviour that is healthier and safer, and importantly that the target audience sees as relevant and viable to consume.
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