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TOURIST ATTRACTION ANALYSIS REPORT
3212HSL - Marketing and Sales for Tourism and Hotels
4 Pages • Essays / Projects • Year: Pre-2021
TOURIST ATTRACTION ANALYSIS REPORT Visit a tourist attraction or hotel of your choice and prepare a report based upon this visit. This research can be supplemented with other publicly available information on the organisation you selected (e.g., website, annual report, etc). The audience for this report is the management team of the tourist attraction or hotel. They are seeking your advice and recommendations on the customer experience at the property. They would like you to analyse the current marketing situation facing the organisation and assess their success at delivering a customer experience that supports the image of organisation. Please make recommendations for improvements. On your visit, look around at the physical facilities and the atmosphere. Things you should look at include the exterior appearance, cleanliness, employees, atmosphere and signage. Consider the core, supporting, facilitating and augmented product offerings. Does the physical appearance support the image of organisation or communicate to prospective customer and existing customers? Explain your answer. Make three recommendations for improvements. You should justify your findings and recommendations using academic resources, applying the theories and concepts we have covered in the lectures, tutorials and reading material for this course.
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